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KEEP STUDENTS/NO SIGNUP NEEDED

Student Retention Calculator

Estimate student retention, churn, lost monthly revenue, and the replacement leads needed to stay flat.

What this gives you

Retention rate
Churn rate
Lost revenue
Replacement leads needed

RETENTION RATE

93.6%

131 students retained

CHURN RATE

6.4%

9 students lost

LOST MRR

$1,620

Recurring revenue at risk

REPLACEMENT LEADS

38

Leads needed to stay flat

Use this as a planning estimate. Final pricing, taxes, bank fees, and payroll rules should still be checked against your own business records.

Frequently asked questions

How do you calculate student retention?

Retention rate is retained students divided by starting students for the period.

Why does small churn matter?

Lost students must be replaced before growth begins, so small monthly churn can erase a lot of new lead work.

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